FAQ

Your website is your storefront. An outdated site is like a rusted or junked car; it doesn't inspire confidence. Upgrading your online presence ensures customers see your best, making it easier for them to trust and engage with your services. Web Included provides that polished foundation from the start.

WEB Included is a small business, too. Our real, live expert is Clark Bilawchuk and he’ll be there to guide and support you every step of the way. Got questions? He’ll explain. Best of all, unlike DIY solutions, he handles the transition for you. 

Does your current website actually work FOR you? How easy is it for your customers to connect with you? Do you have a streamlined and integrated system for follow up and scheduling, or are you navigating multiple spreadsheets and calendars? We make sure your online presence drives business by capturing leads and supporting your sales efforts. No lost leads, no downtime, no stress. 

If you’re tired of juggling multiple tools that don’t work together and ready to grow your business, you’re big enough. The best time to transform your infrastructure is before tech problems start slowing you down. 

We follow a structured four-step process: First, we understand your vision; second, we design your digital foundation; third, we bring your website to life; and fourth, we provide ongoing growth and optimization.

We use a collaborative, iterative development process with regular feedback milestones. We provide a private staging environment for you to review progress, ensuring everything aligns with your vision before launch.

We begin by listening to your goals, challenges, and aspirations. This initial discovery phase includes market research, business blueprinting, brand identity definition, and creating a comprehensive creative brief.

A Creative Brief consolidates all insights gathered during the discovery phase. It guides every subsequent step, ensuring our work is perfectly aligned with your business objectives and unique brand.

We manage all crucial technical elements including securing your domain name, setting up SSL certificates, configuring your website platform, provisioning business social profiles, and setting up analytics.

Our content specialists conduct a kick-off session to gather your unique story, then craft engaging, SEO-friendly copy. We also ensure all content, including titles and descriptions, is thoroughly proofread and revised.

Before visual design begins, we meticulously map out your website's user flow and structure. This preliminary content layout ensures your message and aesthetics work hand-in-hand for a seamless user experience.

Our design team focuses on intuitive and beautiful interfaces for your homepage, landing pages, and core content pages. We also ensure consistency across site headers and your social media profiles (YouTube, Instagram, LinkedIn).

We provide a private staging environment where you can review progress at various milestones and offer feedback, ensuring every detail is perfect before launch.

We conduct rigorous testing, including broken links checks, form submissions tests, and ensuring proper Google/Bing Webmaster and Local Business setup for optimal search engine indexing and local visibility.

Our ongoing partnership includes monthly performance emails, weekly lead/signup updates, content reviews, continuous content optimization (SEO audits, keyword research, content updates), technical support & maintenance, and quarterly strategic consultations.

Through continuous content optimization, we conduct ongoing SEO audits and adjustments, perform thorough keyword research and optimization, and manage content updates to improve your search rankings and attract qualified organic traffic.

We provide comprehensive technical support including prompt email assistance, uptime monitoring, certificate management, and performance monitoring to keep your website running smoothly and securely.

Yes, we provide quarterly strategic consultations where we offer expert advice on digital strategy, new features, and emerging web technologies to help your business adapt and thrive.

Our process uniquely begins with deep listening to understand your precise business goals, target audience, and brand identity. This detailed intake ensures every design choice is strategic, not just aesthetic, and perfectly aligned with your objectives.

By meticulously understanding your goals upfront, we eliminate guesswork and subjective revisions. This strategic approach drastically reduces costly back-and-forth changes and ensures design efforts are focused, saving you time and money.

Our platform is built on robust standards and tested code modules. This allows us to leverage pre-validated components, significantly accelerating the build process compared to custom coding and ensuring efficient implementation.

Our platform's core code is extensively tested, drastically reducing fundamental bugs. This means our team can focus on refining custom features, leading to a more reliable, stable website and less post-launch troubleshooting for you.

Our platform's modular and well-structured architecture is designed for growth. Adding new pages, features, or content as your business expands is straightforward, saving you significant costs on future development.

We delve into your brand identity, unique story, core values, and unique selling propositions. This ensures the design is not just visually appealing but is a genuine, powerful extension of your brand's personality.

We blueprint your website layout and integrate content before visual design begins. Our platform provides tested code modules that allow your content to fit seamlessly into a predefined, responsive structure, preventing costly redesigns and ensuring aesthetics and message work hand-in-hand.

Yes. A design rooted in clear business goals and built on our secure, standards-compliant platform is inherently adaptable. Its tested code and robust standards make it easier to update, maintain, and integrate with new technologies, ensuring long-term relevance.

By combining a detailed intake, a reliable platform with tested code, and a focus on scalability and future-proofing, we provide a stable, evolving website. This reduces your IT burden and allows you to focus on your core business, knowing your online presence is in expert hands.

We focus on creating compelling, conversion-focused content that doesn't just fill pages, but resonates with your target audience and actively elevates your brand online to drive results.

We don't just write; we strategize. Our process begins by understanding your business goals, target audience, and competitive landscape to develop a content strategy that aligns with your overall marketing objectives.

We write clear, concise, and persuasive website copy for your digital storefront. This includes compelling homepage headlines, informative service descriptions, and persuasive calls-to-action that guide visitors toward desired actions.

We drive organic traffic and establish your authority with high-quality, SEO-optimized blog posts and articles. We research relevant keywords and craft engaging content that ranks well and provides genuine value to readers, building trust and generating leads.

This is highly persuasive content specifically designed to maximize conversion rates on your landing pages. We engineer compelling headlines, benefit-driven bullet points, and clear calls-to-action to encourage visitors to take the next step.

We work to understand and develop a consistent brand voice that resonates across all your web marketing content. This ensures a unified and memorable experience for your audience, strengthening brand recognition and loyalty.

It means we go beyond just selling Microsoft 365 licenses. We partner with you to assess your unique needs, strategically implement the right solutions, train your team, ensure security, and provide ongoing support so Microsoft 365 truly empowers your small business.

We assess your specific business needs to help you choose the ideal Microsoft 365 plan (like Business Basic, Standard, or Premium), ensuring you get the right features without overspending.

We handle the entire setup and migration, including seamless transitions for your email, documents, and existing data to the cloud, minimizing disruption to your operations.

We provide customized training programs tailored for your team, ensuring they understand and effectively leverage tools like Outlook, Teams, OneDrive, and SharePoint to maximize productivity.

We implement best practices like Multi-Factor Authentication (MFA), advanced threat protection against phishing/malware, data loss prevention (DLP), and secure device management (Intune) to protect your business.

Yes, we help you navigate compliance requirements to safeguard your sensitive information within the Microsoft 365 environment.

No, our partnership extends beyond initial setup. Our Microsfot 365 Platform Partner provides continuous support, monitoring your Microsoft 365 environment, promptly addressing issues, and optimizing configurations.

We help unlock Microsoft 365's full potential by setting up Teams for seamless communication, SharePoint for organized document management, and OneDrive for secure personal cloud storage, enabling smarter teamwork from anywhere.

We help you choose the right licensing, optimize usage, and avoid the high upfront costs and maintenance typically associated with traditional IT infrastructure.

Based right here in Lowell, Massachusetts, we offer personalized, responsive support, understanding and addressing the unique challenges faced by small businesses in our community.

We begin with detailed requirements gathering, working closely with your stakeholders to fully understand your specific business processes, user roles, integration needs, and long-term goals.

We design robust architectures leveraging industry-leading technologies like Angular or React for dynamic frontends, robust C# .NET APIs for the backend, and the scalable, secure Microsoft Azure cloud for infrastructure.

We employ agile methodologies (Scrum/Kanban) for iterative development. This approach allows for continuous feedback, adaptability, and ensures the final product aligns perfectly with your vision.

Rigorous testing is a cornerstone of our process. We conduct comprehensive testing, including unit, integration, end-to-end, performance, and security testing, to ensure high quality and reliability.

We ensure seamless deployment by setting up automated CI/CD (Continuous Integration/Continuous Delivery) pipelines on Azure DevOps, allowing for efficient and reliable releases.

Yes, our partnership includes ongoing support and optimization services. We provide post-launch maintenance, monitoring, and continuous optimization to ensure your application performs optimally long-term.

By combining interactive frontends with robust APIs and Azure's scalability, we deliver high-performance, secure, and future-proof enterprise web applications that provide significant business value.

It's a comprehensive, ongoing commitment to your digital success. We ensure your website continuously performs, adapts, and drives real results for your business, extending beyond initial website build.

We continuously optimize your website's search engine performance and content. This includes fine-tuning your SEO, conducting thorough keyword research, and managing content updates (like blog posts) to improve rankings and attract qualified organic traffic.

We proactively maintain your website for flawless performance. This includes prompt technical support, continuous uptime and performance monitoring, and diligent management of security certificates to keep your site secure, fast, and accessible.

Yes, we act as your strategic advisors, providing regular consultations with expert insights on new features, emerging web technologies, and overall digital strategy to ensure your online presence remains cutting-edge and adaptable.

We empower you with deeper business insights through clear, data-driven analytics reporting. We provide concise monthly summaries of your site's health and traffic, translating complex data into actionable recommendations.

Through this ongoing partnership, our goal is to ensure your website is a living, growing asset that consistently delivers value and allows you to make informed decisions about your online strategy and ROI.